Services
From targeted visibility and precise tracking to smart AI solutions – I structure your digital processes and reveal untapped potential.
SEA – Search Engine Advertising
Gezielte Sichtbarkeit auf den Punkt gebracht – mit Google Ads & Microsoft Advertising.
Tracking & Insights
Datenschutzkonforme Tracking-Implementierungen vom Profi – mit Google Tag Manager (GTM).
Web analysis & Reporting
Turn data into insight & make informed decisions – with Google Analytics (GA4) & Looker Studio.
Structure & AI
Smarter arbeiten statt härter – Workflow-Optimierungen mit KI-Tools wie ChatGPT.
SEA – Search Engine Advertising
Visibility at the right time, in the right place
I support you in planning, implementing, and optimizing campaigns in Google Ads and Microsoft Advertising – structured, data-driven, and with a clear focus on impact and cost efficiency.
Whether it’s customer acquisition, promoting offers or building your brand– I make sure your advertising budget works where it matters.
💡 Typical applications:
- Search campaigns, Shopping ads & Performance Max
- Audience segmentation & conversion optimization
- Account audits, new setups & restructures, or ongoing management
Tracking & Insights
Conversion-Tracking & more
I make sure your website and campaigns not only work – but are also measurable, analyzable and optimizable .
With Google Tag Manager (GTM) as the technical foundation, I structure your tracking landscape – clear, privacy-compliant, and future-proof.
💡 Typical focus areas:
- GTM setup & event tracking (e.g., buttons, forms, scrolls)
- Consent integration & GDPR-compliant data flows
- Foundation for precise web analytics and conversion evaluation
Web analysis & Reporting
From Numbers to Decisions
I help you make relevant usage data visible and turn it into clear insights .
With Google Analytics (GA4) and Looker Studio I create customized reports that not only deliver numbers – but also provide context and open up actionable opportunities.
💡 Typical services:
- Setup & customization of GA4 properties (including events & goals)
- Creation of tailored dashboards with Looker Studio
- KPI definition & reporting routines – visual, clear, and decision-ready
Structure & AI
Creating Clarity, Unlocking Potential
When tools and workflows grow without coordination, teams and freelancers can quickly lose track..
I help create structures that work – and integrate AI tools like ChatGPT in a way that delivers real value.
💡 Typical focus areas:
- Analysis & optimization of existing workflows
- Implementation of meaningful automations
- Practical AI coaching (e.g., ChatGPT for content, reporting, or process support)
- Making digital work more efficient – without overload
FAQ
Common questions about services and working together.
What sets you apart from a traditional agency?
I work with focus, personal attention, and without unnecessary detours. You will always have direct contact with me – no changing points of contact, no internal politics. I offer genuine, peer-level consulting instead of anonymous, off-the-shelf solutions.
Do you also work on a project basis or only with fixed packages?
Both are possible. Depending on scope and objectives, I offer one-time services (e.g., setup, audit) as well as ongoing support packages. I adapt to your needs – not the other way around.
What does working with you cost?
My services are individually calculated, as every project has different requirements and goals. I don’t offer flat-rate standard packages – instead, I develop a tailored setup for each client, ranging from targeted one-time support to ongoing management.
I’m happy to clarify in an initial conversation which measures make sense for you and then create a customized proposal that fits your needs and budget.
Are your services also suitable for smaller budgets?
Yes. Especially for solo entrepreneurs, freelancers, practices, or law firms, a focused campaign with a clear objective can be worthwhile starting from just a few hundred euros. I will give you honest advice on what is realistic for your goals.
How long does it take to see results from Google Ads?
The first clicks and inquiries often come in shortly after the campaign launch. However, it usually takes 4–8 weeks for campaigns to fully 'settle in' – with ongoing optimization, performance and efficiency improve noticeably.
Do you also take care of tracking and reporting?
Yes. Upon request, I set up clean conversion tracking (e.g., with Google Tag Manager & GA4) and provide you with regular reports – visual and easy to understand. I’m also happy to deliver them via Looker Studio.
Am I tied to a long-term commitment with you?
No. I work without binding contracts – fair, transparent, and flexible. You can end or pause our collaboration at any time. This builds trust on both sides.
Ready to connect?
Robert Frank – Digital Performance stands for structured consulting and implementation in SEA, tracking, and reporting – clear, efficient, and with a human eye for what truly matters.
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